7 Best Amazon Keyword Research Tools of 2024 (Free & Paid)

Keyword research is the foundation of a successful Amazon business. With the right keywords in your possession, you will be able to optimize your Amazon product listings and run PPC ads to overcome the competition. 

But how will you find such keywords? Yes, with a powerful Amazon keyword research tool.

Fortunately, there are a number of Amazon keyword research tools available to help you find the most relevant and high-performing keywords for your business.

In this article, I’ll share the top 7 Amazon keyword research tools and explore their features, capabilities, and pricing. Whether you’re a seasoned Amazon seller or just starting out, this guide will equip you with the knowledge and tools you need to optimize your listings and drive more sales.

Top 7 Amazon Keyword Research Tools: In A Nutshell (2024)

Here’s a quick overview of the 7 best Amazon keyword research tools:

S.No.	Keyword Research Tool	Monthly Price	Free Trial
1	Jungle Scout	$49 – $199	No
2	Semrush Keyword Magic Tool	$129.95 – $499.95	14 Days
3	Helium 10	$39 – $279	Free plan
4	Ahrefs	$129 – $449	No
5	Google Keyword Planner	Free	N/A
6	SellerApp	$99 – $250	7-14 Days (Free Plan)
7	Perpetua’s Sonar	Free	N/A

Now, let’s know more about these tools and their keyword research capabilities for Amazon sellers. 

1. Jungle Scout 

Jungle Scout’s Keyword Scout is a powerful tool that helps you instantly discover high-converting keywords and gain critical insights into your competitors’ keyword strategies.

Keyword Scout pulls millions of data points to provide exact and broad keyword search volumes, empowering you to find the most relevant and high-performing search terms for your listings. The tool also allows you to reverse-search competing ASINs, revealing the organic and sponsored keywords that your rivals are using to drive traffic.

Furthermore, Keyword Scout offers historical search volume data, enabling you to analyze past performance, adjust your PPC campaigns, and optimize your listings for seasonality and market trends. 

With advanced filtering and sorting capabilities, you can refine your keyword strategy and identify low-cost, high-potential keywords to target with your advertising efforts.

Key Features:

• Get insights into the exact match and broad match search volumes for your target keywords, as well as trending data.
• The tool offers a keyword difficulty score, helping you identify low-competition keywords to target.
• Includes information on the average cost-per-click (CPC) for sponsored ads, enabling you to plan your PPC strategy.
• Use Keyword Scout to find the keywords your competitors are targeting based on their product ASINs.
• Sort and filter keywords based on various criteria, such as search volume, competition, and relevance.

Drawbacks:

• No free plan or free trial makes it difficult for users to try out the platform’s capabilities.
• The more advanced plans can be quite expensive, especially for smaller sellers.

Pricing:

Jungle Scout offers a range of pricing plans, starting at $49 per month for the Starter plan and going up to $199 per month for the Brand Owner plan.

2. Semrush Keyword Magic Tool 

Semrush’s Keyword Magic Tool is a powerful solution that can help you uncover high-performing keywords to optimize your presence on the Amazon marketplace.

Backed by Semrush’s extensive database of millions of Amazon-specific keywords, the Keyword Magic Tool allows you to conduct in-depth keyword research tailored to the unique needs of Amazon sellers. 

The tool provides detailed insights into search volume, keyword difficulty, and competitive landscape, empowering you to identify low-competition, high-potential keywords to target.

One of the standout features of the Keyword Magic Tool is its ability to analyze your competitors’ keyword strategies. By reverse-engineering the keywords used by top-ranking products, you can find opportunities to differentiate your own listings and outrank your rivals in Amazon’s search results.

With its advanced filtering and sorting capabilities, the Semrush Keyword Magic Tool makes it easy to organize and prioritize your keyword research, ensuring you implement the most effective terms to drive visibility, traffic, and sales on the Amazon platform.

Key Features:

• Semrush’s Keyword Magic Tool has access to millions of Amazon keywords, allowing you to find the most relevant and high-performing search terms.
• The tool provides a keyword difficulty score, helping you identify low-competition keywords to target.
• Analyze the keywords your competitors are targeting and find opportunities to outrank them.
• Advanced filtering and sorting options enable you to identify the most promising keywords for your products quickly.
• Provides historical search volume data and trend analysis.

Drawbacks:

• The more advanced plans can be quite expensive, especially for smaller sellers.
• The tool’s functionality is not exclusively focused on Amazon, so some of the data may not be as specific or accurate as Amazon-centric tools.

Pricing: 

Semrush offers several pricing plans, ranging from $129.95 per month for the Pro plan to $499.95 per month for the Business plan. You can also check the official Semrush coupon website to claim exclusive discounts on your purchase.

3. Helium 10 

Helium 10’s Cerebro, Magnet, and Misspellinator work together to provide unparalleled insights into the keywords that matter most. Cerebro allows you to reverse-engineer your competitors’ strategies, uncovering the keywords they are using to rank. 

Magnet, on the other hand, generates a list of high-traffic, relevant keywords based on your seed terms. And Misspellinator? It uncovers common misspellings that customers may use, ensuring you don’t miss out on potential sales.

You can save time and increase client interaction by utilizing the power of these tools to optimize your PPC ads, improve your product listings, and stay ahead of the competition. For Amazon sellers trying to increase their business, Helium 10’s keyword research features are literally revolutionary.

Key Features:

• Provides detailed data on the search volume and trends for your target keywords.
• The tool offers a “Keyword Difficulty” score, helping you identify low-competition keywords to target.
• Find the keywords your competitors are targeting based on their product ASINs.
• Organize and filter your keyword research based on various criteria, such as search volume, competition, and relevance.
• The Rank Tracker feature helps you monitor the performance of your targeted keywords over time.

Drawbacks:

• The free plan has limited functionality, with only two daily searches allowed.
• The more advanced plans can be expensive for smaller sellers.

Pricing: 

Helium 10 offers several pricing plans, starting at $39 per month for the Starter plan and going up to $279 per month for the Diamond plan.

4. Ahrefs 

With the help of Ahrefs, Amazon sellers can get the ideal keyword suggestions for their product listings with great power. 

Using its extensive database of almost 100 million keywords for the US Amazon marketplace alone, Ahrefs’ Amazon Keyword Tool can produce hundreds or even thousands of related search terms based just on a broad description you provide for your product.

One of the standout features of Ahrefs is its ability to provide accurate and reliable keyword metrics. Unlike other tools that rely on data from Amazon autocomplete, or Google Keyword Planner, Ahrefs utilizes real-user browsing data to offer insights such as search volume, clicks, Click-Through Rate, and Return Rate. 

These metrics give sellers an understanding of their target keywords. Ahrefs also allows you to perform Amazon keyword research for almost any country in the world, with the ability to see local search volumes and metrics. 

Additionally, the tool can uncover the keywords that your competitors are ranking for in Google, providing valuable opportunities to target those same high-traffic terms.

Key Features:

• Ahrefs’ database contains billions of keywords, including those specific to Amazon.
• The tool provides a detailed “Keyword Difficulty” score, helping you identify low-competition keywords to target.
• You can use Site Explorer to analyze the keywords and strategies your competitors are using on Amazon.
• Offers insights into the organic and paid traffic potential of your target keywords.
• It helps you identify high-quality backlinks that your competitors are using to boost their Amazon rankings.

Drawbacks:

• Ahrefs is one of the more expensive Amazon keyword research tools on the market.
• The tool’s functionality is not exclusively focused on Amazon, so some of the data may not be as specific or accurate as Amazon-centric tools.

Pricing: 

Ahrefs offers several pricing plans, ranging from $129 per month for the Lite plan to all the way to $15K per year for the Enterprise plan.

5. Google Keyword Planner 

While Google Keyword Planner is not specifically designed for the Amazon marketplace, it can still be a valuable tool for Amazon sellers looking to optimize their product listings. As a free and widely-used keyword research solution, Keyword Planner offers several features that can enhance your Amazon SEO efforts.

One of the key benefits of using Keyword Planner is its ability to generate a list of related keywords based on your seed terms. This can help you uncover new keyword opportunities that you may not have considered and provide insights into the search volume and competition for those terms. 

Additionally, the tool’s geo-targeting capabilities allow you to analyze keyword data specific to the Amazon marketplaces you’re targeting, helping you tailor your strategy for different regions.

Key Features:

• Generates a list of related keywords based on your seed keywords.
• Provides estimates of the monthly search volume for your target keywords.
• Offers a “Competition” metric, which can help you identify low-competition keywords.
• It allows you to filter keyword data by location, which can be useful for sellers targeting specific Amazon marketplaces.
• Provides historical search volume and trend data for your keywords.

Drawbacks:

• The tool is not specifically designed for Amazon, so the data may not be as accurate or relevant as Amazon-centric tools.
• The tool requires you to have a Google Ads account, which can be a barrier for some sellers.

Pricing: 

Google Keyword Planner is a free tool, but you’ll need a Google Ads account to access it.

6. SellerApp 

With a database of over 200 million keywords, SellerApp makes it easy to discover the exact phrases that customers are using to search for products like yours.

The tool’s intuitive interface allows you to quickly collect thousands of high-converting keywords, including non-English terms and common misspellings that your competitors might be overlooking. 

Additionally, the Reverse ASIN feature enables you to analyze the keyword strategies of up to four competitors simultaneously, giving you a competitive edge in optimizing your own listings.

Beyond just keyword research, SellerApp also provides valuable insights into search volume, relevancy, and cost-per-click (CPC) data, helping you make informed decisions about the best keywords to target. 

Key Features:

• SellerApp’s database contains over 135 million Amazon keywords, covering a wide range of product categories.
• Provides detailed data on the monthly search volume and trends for your target keywords.
• Offers a “Relevance Score” for each keyword, helping you identify low-competition, high-potential search terms.
• You can use SellerApp to find the keywords your competitors are targeting based on their product ASINs.
• Offers a generous 7-14 days free trial along with a free plan.

Drawbacks:

• The pricing structure can be confusing for new Amazon sellers.
• Smaller keyword database compared to other Amazon toolkits. 

Pricing: 

SellerApp paid plans start at $99/month. However, there are options to customize the plans according to your specific selling needs.  

7. Sonar by Perpetua

Perpetua’s Sonar is a specialized Amazon keyword research tool that taps into a continuously updated database of “product/keyword” combinations. 

Unlike broader keyword tools, Sonar only includes keywords for which the corresponding ASIN is currently ranking on Amazon’s first page. This Amazon-centric approach ensures the data is laser-focused on the specific search queries that shoppers are using to find products in your niche.

While Sonar’s database may not include newer or lower-ranking products, it remains a valuable free resource for Amazon sellers. 

The tool offers features like reverse ASIN lookup, keyword search volume estimates, and basic filtering options, empowering you to uncover high-potential keywords, analyze your competition, and optimize your listings for maximum visibility and sales. 

Key Features of Sonar: 

• Find the keywords your competitors are targeting based on their product ASINs.
• Get estimates of the monthly search volume for your target keywords.
• Filtering options, such as search volume and number of words in the keyword.
• The tool can group related keywords together, making it easier to organize your research.
• Sonar offers a Chrome extension, which makes it easy to access the tool directly from your browser.

Drawbacks:

1. The free version has limited functionality, with fewer keyword suggestions and less detailed data compared to the paid plans.
2. The paid plans can be quite expensive, especially for smaller sellers.

Pricing: 

Perpetua’s Sonar offers a free version. You won’t need to subscribe to a paid plan to use its keyword research feature. 

Why Do You Need A Keyword Research Tool For Amazon? 

As an Amazon seller, there are several compelling reasons why you need a robust keyword research tool:

• Improve product visibility: By identifying the right keywords to target, you can optimize your product listings and improve their visibility in Amazon’s search results.
  
• Increase sales: Targeting high-volume, low-competition keywords can help you attract more qualified customers, leading to more sales and conversions.
  
• Stay ahead of the competition: Keyword research tools can help you analyze your competitors’ strategies and find opportunities to outrank them on Amazon.
  
• Refine your PPC campaigns: Many keyword research tools provide insights into the cost-per-click (CPC) and performance of different keywords, allowing you to make more informed decisions about your Amazon advertising campaigns.
  
• Enhance your product listings: By incorporating the right keywords into your product titles, descriptions, and bullet points, you can create more compelling and optimized listings that resonate with your target audience.

How To Pick An Ideal Amazon Keyword Research Tool? 

When selecting an Amazon keyword research tool, there are several factors to consider:

• Keyword database size and accuracy: Look for a tool that has a comprehensive database of Amazon keywords with accurate search volume and competition data.
  
• Ease of use: Choose a tool with an intuitive interface and user-friendly features, making it easy for you to conduct your research and implement your findings.
  
• Competitive analysis: A good keyword research tool should provide insights into your competitors’ strategies, including the keywords they are targeting and their ranking performance.
  
• Pricing and value: Evaluate the tool’s pricing structure and ensure that it aligns with your budget and the features you need. Look for tools that offer a good balance of functionality and affordability.
  
• Integrations and complementary features: Consider a tool that integrates with other Amazon seller tools or platforms, such as advertising and inventory management solutions, to streamline your workflow.
  
• Customer support: Opt for a tool with responsive and knowledgeable customer support, in case you encounter any issues or need guidance during your research process.

Conclusion: Jungle Scout Is A Better Amazon Keyword Research Tool!

The 7 Amazon keyword research tools I’ve covered in this article offer a range of features and capabilities to suit the needs of sellers of all sizes. I have been using Jungle Scout for a very long time – it is a simple yet powerful keyword research tool for Amazon sellers. 

Whether you choose Jungle Scout, Semrush, Helium 10, or any of the other tools on the list, investing in a reliable keyword research solution can be a game-changer for your Amazon business.

Remember, the key is to find the tool that best aligns with your specific requirements, budget, and level of expertise. Take the time to trial and evaluate different options, and you’ll be well on your way to achieving greater visibility and success in the Amazon marketplace.

Make sure to go through free trials or try their free plan/version before choosing a specific platform for your keyword research.